In June 2016 and 2017, Serranas participated in the ‘Exporestaurants’ trade show in Mexico City, Mexico. In the trade show, restaurant chains from around the world met with agri-food and beverage producers, such as Serranas. This allowed Serranas to promote and position their brand in the new lines of gourmet and organic products in the gastronomic industry.
Exporestaurantes is an event aimed at all Mexican individuals and corporations belonging to the agri-food sector, producers of traditional, healthy, meat, dairy, frozen, organic, gourmet, sweets, snacks, coffee, spirits, preserves, sauces, spices, fruits and vegetables, which have the capacity and standards to distribute to the various restaurant chains and make contact with potential buyers.
Its objective is to bring together the most important restaurant chains in the country with agrifood producers interested in promoting and positioning their brand, allowing the introduction of new lines of gourmet and organic products in the gastronomic industry.