In April 2016 and 2017, Serranas participated in the ‘World Food’ in Moscow, Russia and Warsaw, Poland respectively. The trade show brought together distributors, retailers, manufactures and associations in Eastern Europe to present the latest innovative products on the market. Serranas used the trade show to get in touch with potential clients and to increase its awareness of the newest market trends.

The World Food fairs provide a platform to connect and conduct business with over 6,000 food and beverages industry buyers operating in Eastern Europe. The event brings together the region’s distributors, retailers, manufacturers and associations. These representatives are searching for the latest innovative products on the market.

Not only is the event a place to conduct business, World Food extensive and informative business programme make it a place for sharing knowledge with some of the industry’s most influential food and beverage experts.